A friend, John O’Neil, whom my husband and I met recently shared with me a most moving video clip that had won First Place in the “Tell it Your Way” contest out of many entries. Having written a number of stories in this Boyer Writes on the lives of those who lived through World War II and the Holocaust, I felt it would be appropriate to present this story of two people and how their meeting changed their lives.
This article written in the New York Times by Stuart Elliot gives the details:
September 24, 2010, 2:30 pm
Director Selects Winner of Philips Consumer Contest
By STUART ELLIOTT
“Ridley Scott, known for directing movies like “Blade Runner” and “Gladiator,” has chosen the winner of a contest to create short films that was sponsored by Philips.
Mr. Scott picked a film called “Porcelain Unicorn” as the winner of the Tell It Your Way contest. The name, echoing the long-time Burger King slogan, “Have it your way,” underlines the nature of the contest, which is in the genre known as consumer-generated or user-generated content.
“Porcelain Unicorn,” which can be watched on YouTube, was the brainchild of an American director, Keegan Wilcox. Mr. Wilcox, a producer and director at ELA Advertising in California, wins prizes that include a week working at Ridley Scott Associates and the promotion of his short by Philips in venues that include a section of the Philips Web site.
Mr. Scott selected the short from among more than 600 entries in the contest, which was inspired by online commercials for Philips, under the title “Parallel Lines,” created by the London office of DDB Worldwide, part of the Omnicom Group.
A People’s Choice Award was also presented in the contest, to a short called “Baby Time,” by a French director, Cedric Petitcollin. “Baby Time” can also be watched on YouTube.
There is also a YouTube channel devoted to the contest. The entries were winnowed to 306 semifinalists, which a panel of judges narrowed to 10 finalists. The public then voted on YouTube to select five of those 10 shorts for the final round of judging, during which Mr. Scott chose “Porcelain Unicorn” as the winner.”